Welcome to The Ballyfermot Training Centre

Course Information

Course Type

Day Courses

Course Location:

City Centre

Course Duration:

21 weeks

Recruitment Method:

Recruitment will be by Interview

Course Start Date:


Course Times:

Monday to Thursday 8:30am to 3:45pm and Friday 8:30am to 12:45pm

Course Certification:

City & Guilds Diploma in Retail Skills 7384-22

Course Code:


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Retail Associate Traineeship


The Retail Associate Traineeship is a Retail Sales training course run in conjunction with local retailers. The course is a mix of classroom learning and real-time retail experience. From week five, two days per week are spent with the retailer and three days in training. The final four weeks of the course are full-time with the retailer.

The purpose of Retail Associate Traineeship is to enable you to develop the knowledge, skills and competence to work in a retail environment. This role involves assisting customers with hard-to-find items, answering their questions, and getting them to buy your products.

The course modules include:

  • Work Effectively in a Retail Team
  • Keep Stock on Sale at Required Levels in a Retail Environment
  • Help Customers to Choose Products in a Retail Environment
  • Demonstrate Products to Customers in a Retail Environment
  • Give Customers a Positive Impression of Yourself and the Organisation




You will learn how to provide a variety of services, from helping your customers to pick out items to managing their transaction at the cash register.

This course leads to a City & Guilds Level 3 Diploma in Retail Skills, 7384-22.

This is a full time  tutor led course where a combination of training methods is used to deliver this course.  These include instructions, presentations, demonstrations, supervised practice, practical work training, discussion groups, role plays, and giving and receiving feedback.  Participants are required to actively participate in the learning process and engage in course work outside of course hours.  They must complete a number of written exercises throughout the course and keep up-to-date records of their progress.  A number of methods are used to assess the participants’ progress and for certification purposes.  These include internal theory exams, practical exams, learner records and skills demonstrations.

Learners must have previously achieved a QQI/QQI Level 3 Award or equivalent. A good standard of written and spoken English and attention to detail is essential.

The retail sector is one of Ireland’s largest employers. Sales assistants find employment in many different types of retail outlets on the high street and in shopping centres.  An important part of their work is to advise customers and help them select the products best suited to their needs and budget. Other important tasks include: merchandising, stocking shelves, taking payments for goods, promoting special offers, arranging window and store displays, stock control, handling returns, and dealing with customer complaints. Promotional opportunities exist for sales assistants, particularly in larger companies where staff training and development is valued and supported.


    Bus: 18, 25, 26, 40, 66a, 67, 76a, and 79 bus routes
    Luas Red Line: 25 minute walk from Kylemore stop or 5 minute bus ride on Number 18.


    Ballyfermot Training Centre
    Chapelizod Hill Road
    Dublin 20
    Tel: 01 605 5900
    Email: barecruitment@btc.cdetb.ie

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